Journal of Production Research & Management
Volume 11, Issue 2 (2021)
Published
Table of contents
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A New Model for Calculating Customer Lifetime Value on Monetary, Interpurchase Time and Retention
Abstract: Customer lifetime value(CLV) is an important an index to help company measure its customer value and allocate its marketing resource efficiency. CLV model bases on economic concept to calculate customer value with their purchase behavior.This paper construct a new model for calculating customer lifetime value on monetary, interpurchase time and retention. The empirical data of a credit card company is used to estimate parameters and compare the predicting results with …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 1–8 Read article
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Investigation of Mechanical Properties of Jute and Bamboo Natural Fiber Composites
Abstract: Natural fibers have become increasingly popular in recent decades. Natural fiber composites are also becoming increasingly popular in a various industries, including automobiles, furniture, packaging, construction and sports. Natural fibers have several advantages over synthetic fibers, including low cost, low density, reduced damage to processing equipment, good relative mechanical properties, renewability, and biodegradability. Natural fibers were also introduced with the goal of producing lighter composites, and they have shown a …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 20–33 Read article
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Fabrication of Adaptive Headlamp System
Abstract: According to National Highway Transportation Safety Administration (NHTSA), the percentage of deaths of the pedestrian is high between the hours of 6 pm. to 9 pm. Due to insufficient light conditions. Looking at the current condition it is of great importance to use available techniques to contribute to road safety by increasing the visual image provided by currently used vehicle headlights. The feature of these headlamps is that they turn …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 34–42 Read article
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Planning Operations in Business Markets — Key Strategies and Applications
Abstract: Business buyers are those buyers who buy products either for resale or use those products to produce other goods and services, which they supply to their own customers in other markets. Market driven manufacturing companies are more focused on customers as they exhibit the ability to observe the market trends earlier than their competitors. These big firms such as industrial products’ manufacturers cum suppliers have several product divisions arranged according …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 43–57 Read article
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Evaluation of Performance Indicators for B2C E-Commerce Websites using GRA: A Case Study
Abstract: COVID-19 Pandemic made a tremendous inclination towards e-commerce websites, as the customers prefer online purchasing rather than traditional purchase. The country's demographic dividend also appears to foster and favor the rise of e-commerce. When coupled with the fierce rivalry that exists in the market, e-commerce enterprises' survival in a highly dynamic environment becomes a difficult undertaking. To ensure client loyalty, businesses must constantly adapt and develop while providing an information-rich …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 9–19 Read article