E-Commerce for Future & Trends
Volume 8, Issue 1 (2021)
Published
Table of contents
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Change in Education Scenario Due to COVID
Abstract: It is the research for 320 million learners ofIndia that have been affected enormously, and this situation is raised by the logical decision of lockdown due to the COVID-19 pandemic. Equity of education for all the learners has vanished as institutions and organizations halted in which educational institutions like schools, colleges, and coaching also played a vital role. Attack of COVID-19 has been called destructive for the world as well …
Published in E-Commerce for Future & Trends · Vol. 8, Issue 1, 2021 · pp. 1–9 Read article
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Creating a Platform for Merchants and Consumers to Create and Seek Potential Offers
Abstract: In today’s day and age, the extensive application of E-commerce technology and the continuous upgrading of the consumption model have made online shopping an indispensable part of our lives. To gain breakthroughs and market opportunities, traditional retailers have opened up online retailing. However, with the adjustment of urban industrial layout and the increasing diversification of urban industry and commercial development model, the urban distribution has presented characteristics of multiple varieties, …
Published in E-Commerce for Future & Trends · Vol. 8, Issue 1, 2021 · pp. 10–16 Read article
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Customer Segmentation for Enhancing Customer Centric Business
Abstract: Customer segmentation is grouping customers based on similarities so companies can approach each group for marketing effectively and appropriately. Customer segmentation is important for enhancing customer centric business for gaining retention among customers by campaigning them using better marketing strategies, causing more institutional benefit. This paper segments customers by analyzing their characteristics based on both demographic and behavioral attributes using K-Means clustering algorithm and Self-Organizing Maps (SOM). K-Means is a …
Published in E-Commerce for Future & Trends · Vol. 8, Issue 1, 2021 · pp. 17–31 Read article
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The Probability Model of Customer Retention with Measuring Customers’ Satisfactions
Abstract: Customer retention rate is an important topic in E-commerce when company hopes to keep the profit from the active customers by marketing programs. This study constructs a probability model to consider customer retention, follows Weibull distribution and is influenced by their satisfaction which is considered as a parameter on retention probability density function. A Bayesian form is formulated by calculating marginal density of customer retention. This probability model can predict …
Published in E-Commerce for Future & Trends · Vol. 8, Issue 1, 2021 · pp. 31–34 Read article
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Impact of COVID-19 on Indian Economy
Abstract: A disparaging Indian economy was observed due to COVID-19 in the year 2020. According to the Ministry of Statistics, India's growth went downstairs to 3.1% in the fourth quarter of monetary year 2020.The purpose of this review is to survey the arising and quickly developing writing on the financial outcomes of COVID-19 and government reaction, and to create the bits of knowledge rising up out of an exceptionally huge number …
Published in E-Commerce for Future & Trends · Vol. 8, Issue 1, 2021 · pp. 35–40 Read article