E-Commerce for Future & Trends
Volume 6, Issue 2 (2019)
Published
Table of contents
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Review of E-Commerce Information Extraction and Classification Technique for Recommendation
Abstract: E-commerce business sites are generally looked with complex item models and particulars, assorted utilization propensities, different kinds of requests. They will prompt low activities proficiency and business handling speed. By improving the speed of item data refresh, input on client interview and the request procedure, E-commerce office activity specialist co-ops can keep these issues. The figuring of the algorithm procedure of the heaviness of assessment files. The examination objective is …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 1–16 Read article
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An Empirical Investigation of Factors Affecting Women’s Online Purchase Intentions
Abstract: AbstractWith the rise in internet penetration, internet subscribers in India are expected to rise from 445.96 million in 2017 to 829 million by 2021 and by 2025, approximately 220 million people would shop online as per BCG report on Digital Spending in India. The shift in the online buyer profile from a male dominant segment to female buyer group would encourage & provoke retailers to think & re-design their strategies. …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 18–29 Read article
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Financial Inclusion Through Financial Literacy: Some Recent Initiatives in India
Abstract: AbstractFinancial inclusion basically indicates the availability of banking services at a reasonable cost to the low income and disadvantaged groups. Thus, financial inclusion is having a savings or current account with any bank. Financial inclusion is an essential driver to accomplish financial development. Therefore, for economic development, there should be enough flow of financial and credit facilities. But this is not possible until and unless financial literacy is achieved in …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 30–33 Read article
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Role of Financial Inclusion in Promoting Inclusive Growth
Abstract: AbstractIndia is on the verge of seeing a new economic dawn. It has already surpassed China as the fastest growing economy in the world. It has maintained a steady growth rate of 7% for the past two decades. The major propellers of this tremendous growth are – a liberal economy, demographic dividend and a booming service industry. The growth of Indian economy shows little sign of abating. IMF projects India’s …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 34–40 Read article
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Measuring Innovation: Approaches, Challenges and Measurement Practices
Abstract: AbstractInnovation has become a significant concept in present state of affairs. It has become imperative to calculate the innovation in order to handle it effectively and efficiently. However, measurement & calculation of the concept of innovation has turned out to be a difficult task. This paper basically focuses the meaning and measurement of innovation at the organisation level. Innovation has been defined as the procedure of presenting new ideas to …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 41–49 Read article
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Marketing Strategy in digital age: A Study on some selected banks in Kolkata
Abstract: India’s present business environment is marked by intense competition and complexity set in due to the liberalization policies of the successive Governments. Consequently, the banks have been forced to change its marketing strategy from transaction based to relation based. A reason being with the advent of digital age the customers have the easy option of switching their allegiance with a simple click of a mouse. The banks are now resorting …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 7–17 Read article