E-Commerce for Future & Trends
Volume 4, Issue 3 (2017)
Published
Table of contents
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A Review of Service Quality and Its Evaluation Methods: The Indian School of Thought
Abstract: AbstractService quality is the overall impression of relative inferiority/superiority of the organization and its services to the consumers. This study explores the evolution and development of service quality concept in the Indian setting through an appraisal of 24 landmark models relevant to both manufacturing and service organizations. The main objective of this paper is to highlight the evolution, development and current status of service quality concept and its measurement models …
Published in E-Commerce for Future & Trends · Vol. 4, Issue 3, 2017 · pp. 1–12 Read article
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Correlations among Abusive Leadership and Organization Citizenship Behavior in Sales Persons of Gwalior
Abstract: AbstractThis study was an attempt to find out the relationship between Abusive leadership and organizational citizenship behaviors. The research was done on 300 salespersons in various private companies of Gwalior and Standardized Questionnaires based on a likert scale were used for the study. In this study Correlation analysis was applied in order to measure the associations among Abusive leadership and organizational citizenship behavior. Finally, the study revealed that there is …
Published in E-Commerce for Future & Trends · Vol. 4, Issue 3, 2017 · pp. 13–16 Read article
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Effect of Morale on Efficiency Among School Teachers in Gwalior City
Abstract: AbstractThis study was an attempt to find out the effect of morale on efficiency. The research was done on 150 teachers of various private and government schools of Gwalior and Standardized Questionnaires based on a likert scale were used for the study. In this study regression analysis was applied in order to measure the effect of morale on efficiency. Finally, the study revealed that there is a significant and positive …
Published in E-Commerce for Future & Trends · Vol. 4, Issue 3, 2017 · pp. 17–20 Read article
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Comparative Marketing Strategy of Life Insurance Corporation & ICICI Prudential
Abstract: AbstractToday organizations should earnestly and basically reexamine their business mission and promoting systems. Rather than working in a commercial center of settled and known rivalry and stable client inclinations, today organizations work in battle area of quickly evolving client/contender mechanical progress, new law, oversaw exchange strategies and lessening client loyalty. Protection business is developing in India. Indeed, even before the coming of the protection improvement administrative expert and privatization on …
Published in E-Commerce for Future & Trends · Vol. 4, Issue 3, 2017 · pp. 21–27 Read article
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E-Business of FMCG Companies
Abstract: Abstract: The e-market of India is captivating and testing in the meantime. It offers huge extension by virtue of its sheer size. What's more, it is developing relentlessly. Indeed, even a humble development pushes up the offers of an item considerably, in perspective of the immense base. It is appealing from yet another point. While the urban market is exceedingly aggressive, the e-showcase is moderately peaceful. Truth be told, for …
Published in E-Commerce for Future & Trends · Vol. 4, Issue 3, 2017 · pp. 28–32 Read article