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A Study on Consumer and Retailer Buying Behaviour with Special Reference to Food and Beverage ProductsBy Vishal Anil Khandagale, Nilesh Anute
Abstract: The objective of this research work is to study the customers’ buying behaviour with special reference to food and beverage products. This research is conducted in Pune and Satara city and a survey method was used to collect the data from 200 respondents; in that we selected data of 100 householders and 100 retailers and shop vendors. India, the fastest growing economy in the world and with over 1.39 billion …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 11, Issue 1, 2021 · pp. 5–11 Read article →