1 publication
-
Published Subscription Review Article
IntelliGaurd WebScan: Uncovering Dark Patterns on E-Commerce WebsitesBy Yashasvi, Vineet Kumar Kankerwal, Priyam Gupta, Vidhi Khanduja
Abstract: Dark patterns are deceptive design elements that influence user behavior online, frequently with unexpected results that go beyond personal experiences. These deceptive methods unintentionally encourage excessive consumption, which can seriously impede sustainability initiatives. This paper presents IntelliGuard WebScan, a system created specially to identify and combat these dishonest strategies. Employing painstaking examinations and assessment of heterogeneous datasets and rigorous experimentation with multiple algorithms, among them a support vector classifier (SVC), …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 24–32 Read article →