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Consumer’s Preference Towards Probiotic and Fortified Milk by Conjoint AnalysisBy Annie Kerketta, Biswajit Sen, Udita Chaudhary, Ajay Verma
Abstract: The functional foods contain the significant levels of biologically active components to ensure the specific health benefits besides the traditional nutrients. In the present study the consumer preferences were examined for the dairy-based functional foods by analytic conjoint analysis process. Two largely consumed variants of the dairy-based functional foods i.e. probiotic drink: Yakult original & Yakult light and the fortified milk had been considered in this study at Ranchi city …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 12, Issue 2, 2023 · pp. 17–23 Read article →