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Web-based Marketing of Information Products and Services in Arts and Science University Libraries: A StudyBy Selvam R., Subramanian N
Abstract: AbstractThe paper aims to access the attitude of library professionals towards web-based marketing of information products and services in the university libraries. A structured questionnaire was administrated collecting data from eight arts and science university library professionals in Tamil Nadu. Statistical method includes for data analysis and five-point Likert scale used to measure the marketing attitude of the respondents. Findings showed that the respondents web-based marketing attitude was positive; majority …
Published in Journal of Advancements in Library Sciences · Vol. 3, Issue 1, 2016 · pp. 62–73 Read article →