1 publication

• Published Subscription 18 May 2020

  PR in Healthcare—A Tool to Ensure Market Visibility

  By Shrikant Juneja, Amrinder Singh

  Abstract: The purpose of this article was to highlight the importance of maintaining good public relation (PR) in a healthcare unit. The public has been broadly categorized into two categories—External as well as Internal. Gone are the days when a healthcare unit was only considered at the time when a disease would arise. Fortis Hospital, Ludhiana has been chosen as the area of study so that the efforts that an organization …

  Published in Research and Reviews: A Journal of Health Professions · Vol. 10, Issue 1, 2020 · pp. 1–7 Read article →