1 publication

• Published Subscription 29 Aug 2019

  Marketing Strategy in digital age: A Study on some selected banks in Kolkata

  By Sarajit Sardar

  Abstract: India’s present business environment is marked by intense competition and complexity set in due to the liberalization policies of the successive Governments. Consequently, the banks have been forced to change its marketing strategy from transaction based to relation based. A reason being with the advent of digital age the customers have the easy option of switching their allegiance with a simple click of a mouse. The banks are now resorting …

  Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 7–17 Read article →