2 publications

• Published Subscription 30 Dec 2019

  Generalized Churn Prediction

  By Saima Jan, Afaq Alam Khan

  Abstract: Abstract: Customer churn evaluation and management are important to determine the loyalty of customers with the firm and thus to remain aware of each customer whether he will stay or leave the firm. This, in turn, will be used to determine the value of the firm and hence its place in the market. This paper includes existing literature which has been done in the field of churn analysis from time …

  Published in Journal of Artificial Intelligence Research & Advances · Vol. 6, Issue 3, 2019 · pp. 19–24 Read article →

• Published Subscription 6 Jul 2019

  Predicting Churners from the User Base of a Business - A Review

  By Saima Jan, Afaq Alam Khan

  Abstract: AbstractCustomer churn prediction and management is a foremost job aimed by enterprises to maintain cost-effective customers and thus many customer churn prediction models are developed which aim to categorize consumers as non-churners or churners & then retention actions are taken to prevent churners from churning. The data from different companies like Telecommunication Company, financial company, Retail Company etc. can be used to discover valuable patterns which predict the customers’ relationship …

  Published in Journal of Artificial Intelligence Research & Advances · Vol. 6, Issue 2, 2019 · pp. 8–16 Read article →