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Comparative Analysis of FMCG Products with Special Reference to HUL and ITCBy Devendra Kumar Bohra, Sagar Nagansur, Nilesh Anute
Abstract: India's fourth major industry, Fast-Moving Consumer Goods (FMCG), has an influence on everyone's everyday lives. When selling quickly changing consumer goods, it can be challenging to forecast consumer behaviour. There are several reasons why this behaviour is lacking. In today's globalised environment, consumer wants change over time. For India's economy, fast-moving consumer goods (FMCG) are crucial. As a result, when it comes to FMCG products, it's vigorous to keep track …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 12, Issue 2, 2022 · pp. 1–10 Read article →