R. Ganesh
- Affiliation
- Marketing Department, Savitribai Phule Pune University, Pune, Maharashtra, India
- Department
- Ex-Assistant Marketing Officer
- Location
- India
R. Ganesh
1 article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article