4 publications
-
Published Subscription Review Article
Use of AI Tools to Create New DrugsBy R. Ganesh
Abstract: The emergence of artificial intelligence in pharmaceutical research [in drug discovery] is a revolution in pharmaceutical research, often combining computational methods with traditional research methods to solve problems. This review article describes various applications of artificial intelligence at various stages of drug development and highlights significant advances and approaches. He explores the critical role of intelligence in drug design, polypharmacology, drug synthesis, drug repurposing, and prediction of drug properties, such …
Published in International Journal of Bioinformatics and Computational Biology · Vol. 2, Issue 2, 2024 · pp. 22–49 Read article →
-
Published Subscription Original Research
Arabidopsis thaliana. (L.) Heynh Multifunctional Sensor Proteins and Signaling Networks Plant PhotoreceptorsBy R. Ganesh
Abstract: Light is a crucial environmental cue for the growth and development of plants as well as the production of photosynthetic energy. In order to recognize and process information from incoming light, plants employ sophisticated mechanisms. With the model plant Arabidopsis thaliana, five different types of photoreceptors have been found. (L.) Heynh Photoreceptors play a specialized and/or recurring role in fine-tuning many aspects of the plant's life cycle. Unlike mobile animals, …
Published in International Journal of Photochemistry and Photochemical Research · Vol. 1, Issue 2, 2023 · pp. 08–24 Read article →
-
Published Subscription Original Research
The Role of Color in Influencing ConsumersBy R. Ganesh
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article →
-
Published Subscription Review Article
Neuromarketing a New Tool for Marketing ResearchBy R. Ganesh
Abstract: In recent years, a new marketing research tool called neuromarketing has emerged that uses brain research in a management context and has become popular in curricula and the world of practice. Neural Production caught the attention of publishers in early 2002 by making the publisher's job easier by simplifying the way and process of searching for ideas. This article examines the role of neuromarketing theory as a useful tool for …
Published in International Journal of Optical Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 20–26 Read article →