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Published Subscription Original Research
Impact of Eco-Friendly Packaging Strategies on Consumer Buying Behaviour: A Study in Coimbatore DistrictBy Athira Menon, Pravin P
Abstract: The current research paper whose title is Impact of Eco-Friendly Packaging Strategies on Consumer Buying Behaviour: A Study in Coimbatore District will set out to investigate the impacts of eco-friendly packaging on consumer purchasing behaviour and also to determine the degree of consumer awareness and perception. The research is founded on primary data that was collected among 65 respondents in Coimbatore District. Statistical tools like correlation analysis, independent sample t-test, …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article →