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• Published Subscription 5 Jan 2016

  Factors That Led to the Resurgence of E-Commerce in India

  By B. Murali Manohar, P. Bharadwaj Swarna

  Abstract: The purpose of this paper is to provide an insight into the resurgence of E-Commerce in India. A brief effort was made to present the emergence of E-Commerce in India and presented the same through two phases’ viz., phase 1 and phase 2. The researchers have identified the factors that played a major role in revival of E-Commerce which has lost its glory in phase 1. The critical factors that …

  Published in E-Commerce for Future & Trends · Vol. 1, Issue 2, 2014 · pp. 17–20 Read article →