1 publication

• Published Subscription Review Article 20 May 2026

  Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns

  By Suraj Sen, Anit Jha, Rajeev Ratan, Deepak, Nitesh Kumar, Azad

  Abstract: The global escalation of antimicrobial resistance (AMR) has emerged as a critical public health crisis, undermining decades of therapeutic advancements. While inappropriate prescribing and misuse of antibiotics are widely acknowledged contributors, the role of pharmaceutical promotion practices remains underexplored in influencing prescribing behaviors and downstream pharmacovigilance systems. This review critically examines how antibiotic promotion strategies – ranging from direct physician engagement to digital marketing – affect adverse drug reaction (ADR) …

  Published in International Journal of Antibiotics · Vol. 3, Issue 2, 2026 · pp. 1–11 Read article →