STM Journals Peer-reviewed research from Consortium e-Learning Network

3 publications

  • Published Subscription Review Article

    Measuring Social Media’s Impact on Impulse Buying Behavior

    By Hitanshi Goel, Nidhi Sharma

    Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …

    Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article

  • Published Subscription Original Research

    The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students

    By Hardik Sancheti, Nidhi Sharma

    Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …

    Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article

  • Published Subscription Review Article

    Fundamental Analysis of Mid-Cap Stocks in the Indian IT Sector

    By Dhruv Jindal, Nidhi Sharma

    Abstract: Fundamental analysis is also needed for the classification of financial assets (stocks, bonds, and currencies) using economic indicators or valuation methods to determine their true value. The present study focuses on mid-cap stocks in the information technology (IT) sector of the Indian market, which includes sectors such as software development, hardware manufacturing, semiconductors, IT services, internet and e-commerce, telecommunications, cybersecurity, and cloud computing. Mid-cap stocks may offer a good mix …

    Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 1–11 Read article

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