1 publication

• Published Subscription 16 Sep 2019

  An Empirical Investigation of Factors Affecting Women’s Online Purchase Intentions

  By NEHA KATIYAR, K. R. Chaturvedi, Abhinav P. Tripathi

  Abstract: AbstractWith the rise in internet penetration, internet subscribers in India are expected to rise from 445.96 million in 2017 to 829 million by 2021 and by 2025, approximately 220 million people would shop online as per BCG report on Digital Spending in India. The shift in the online buyer profile from a male dominant segment to female buyer group would encourage & provoke retailers to think & re-design their strategies. …

  Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 18–29 Read article →