1 publication

• Published Subscription 6 May 2019

  Macro- Environment Analysis of the Tourism Industry of Kashmir

  By Faizan Ashraf Mir, Mudasir Ahmad Mir

  Abstract: The tourism industry by default is very responsive and reactive to the external environment, and as such is affected majorly by the general environmental dimensions within which it exists. A lot of business generated by the tourism industry is because of the image it holds, and the image is largely affected by the prevailing external environment. PESTLE framework is an exclusive framework used to study the macro-environment dimensions of the …

  Published in E-Commerce for Future & Trends · Vol. 6, Issue 1, 2019 · pp. 65–76 Read article →