1 publication

• Published Subscription Original Research 20 Mar 2026

  Leveraging Digital Marketing Techniques for Newly Developed Software Using AI

  By Vibhanshu Rao Tembhare, Soumya Bisen, Monika Kudopa, Ruchi Jain

  Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …

  Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article →