1 publication

• Published Subscription 20 Sep 2018

  Impact of Social Media and OTA in Hotel Industry

  By Mohit Chandra

  Abstract: Online travel booking and Social media has given free access of product information to customers. The study reviews the three stages of online booking: determinants of online booking, online booking loyalty and social Media efforts. A new research agenda for tourist behaviors in online booking and recommends empirical methods for future research has been proposed in this study. The study sheds light on the future research in online booking and …

  Published in E-Commerce for Future & Trends · Vol. 5, Issue 2, 2018 · pp. 23–34 Read article →