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The Role of Electronic Social Media in Electoral Campaigning of Indian General Elections 2014By Md Faiz Ahmad, DV Srinivas Kumar
Abstract: Internet and digital technologies have revolutionized communication. With the increasing proliferation of internet, electronic social media is emerging as a potential tool for communication. It provides direct channel for communicating, connecting and engaging with public. Social media offers innovative opportunities for political leaders, institutions and the public to interact in a two way communication process with each other. It is becoming increasingly popular with politicians and their organizations as a …
Published in Journal of Production Research & Management · Vol. 5, Issue 3, 2015 · pp. 28–33 Read article →