1 publication

• Published Subscription Review Article 17 Jul 2026

  Consumer Behavior Trends Supporting Green Marketing

  By Chandana M, Mariya J

  Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …

  Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article →