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Water Harvesting Through Application of Social Marketing Strategy –– A Case Study in Banwar Village, Madhya Pradesh, IndiaBy Mahesh Rao
Abstract: AbstractThe present study was carried out in a dry tract of central plateau region (Banwar village, Madhya Pradesh, India) by a team of trainee scientists inducted for the National Agricultural Research System (NARS), India. Observations recorded in the village indicated the harsh effects of declining water table owing to poor precipitation and the need for water harvesting to sustain people’s livelihood since agriculture being their primary profession. Considering social marketing …
Published in Journal of Water Resource Engineering and Management · Vol. 1, Issue 2, 2014 · pp. 35–42 Read article →