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Digital Marketing: A Scientometric Assessment of World Literature during 2000 -2022By Lakshmi S., Santhi L.
Abstract: This paper analyzes world publications on digital marketing research using quantitative and qualitative indicators using Web of Science (WoS) database. Digital Marketing research published a total of research articles in during the study period 2000 – 2020. The paper provides an outline of the most productive countries, organization, authors and journals on select bibliometrics indicators. The top 10 highly cited papers in this area are also analyzed.
Published in Journal of Advancements in Library Sciences · Vol. 10, Issue 1, 2023 · pp. 50–58 Read article →