2 publications
-
Published Subscription
A Detailed Study on Impact of Milk Marketing: Modern Constrictions and Prospects of Milk Productions Status in IndiaBy Vinola R., Swaminathan R., Jeevithan E.
Abstract: India is the second highest milk producer in the world. Generally, milk is sold loose or in bottles or in polythene sachets. The present study was aimed to understand the relationship between consequences of milk packaging and consumer predilections. In brief, the present study deals with the recent trends in sale of milk, satisfaction of respondents toward quality, price, after-sales service and study about the customer satisfaction with regard to …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 4, Issue 3, 2015 · pp. 1–5 Read article →
-
Published Subscription
Current Status and Comparative Study on the Influences of Cattle Packed and Unpacked Milk in Tamil Nadu: A Detailed SurveyBy Vinola R., Swaminathan R., Jeevithan E.
Abstract: As milk is a very important component of the people’s diet, this study explores consumer preferences for milk in Perambalur, Tamil Nadu, India, and also tries to determine consumer types based on their references and socio-demographic factors. To reach these objectives, this study was designed a conjoint choice experiment survey and collected primary data in the most populated city of Perambalur. Then the data were analyzed using chi-square test, analysis …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 4, Issue 2, 2015 · pp. 6–11 Read article →