1 publication

• Published Subscription 15 May 2019

  Green marketing - An innovative marketing tool

  By Jatinder Kaur Gabria, Meenu Gupta

  Abstract: The concept of marketing started to dominate all business houses during 1950s and this domination continues till date. In initial phase of marketing the focus area was to produce the efficient goods for customers without analyzing their current need. The aim to do so was to attract more and more customers toward the product, but with passage of time a drastic change has been observed in concept of marketing. According …

  Published in E-Commerce for Future & Trends · Vol. 6, Issue 1, 2019 · pp. 26–30 Read article →