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A New Model for Calculating Customer Lifetime Value on Monetary, Interpurchase Time and RetentionBy Hui-Hsin Huang
Abstract: Customer lifetime value(CLV) is an important an index to help company measure its customer value and allocate its marketing resource efficiency. CLV model bases on economic concept to calculate customer value with their purchase behavior.This paper construct a new model for calculating customer lifetime value on monetary, interpurchase time and retention. The empirical data of a credit card company is used to estimate parameters and compare the predicting results with …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 1–8 Read article →