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Study on Consumer Acceptance of Biofortified Yoghurt in Varanasi Region, Uttar Pradesh, IndiaBy Jude Felix, Durga Shankar Bunkar, Hency Rose
Abstract: Yoghurt being a fermented probiotic milk beverage produced by bacteria that break down the complex compounds in milk to produce a more nutritious product. Yoghurt is popular due to its versatility, especially among youngsters, professionals and the elderly. The quality and quantity attributes can be improved by fortification. Therefore, diseases caused due to the nutritional deficiency can be prevented by fortification. The presented paper focus on determining consumer behaviour when …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 11, Issue 2, 2022 · pp. 1–9 Read article →