1 publication

• Published Subscription 20 May 2020

  Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model

  By Hemantkumar P. Bulsara, Pratiksinh S. Vaghela

  Abstract: Internet and its related technologies have opened the new spectrum for the marketers. One of the highest growing segments is business to consumer E-commerce. E-commerce offers enormous opportunities for the marketer to promote products and services. Thought these opportunities come along with notable challenges. To capitalize on the opportunities and to develop the strategies to deal with challenges that are prevailing in e-commerce market online retailers and website developers have …

  Published in E-Commerce for Future & Trends · Vol. 7, Issue 1, 2020 · pp. 24–32 Read article →