1 publication

• Published Subscription Review Article 1 Nov 2025

  E-Commerce Study Using AR/VR and Ethical Convergence of Commerce

  By Kazi Kutubuddin Sayyad Liyakat, Heena T. Shaikh

  Abstract: The landscape of E-commerce is undergoing a fundamental transformation, shifting from a platform-centric model of transactional exchange to an immersive, ecosystem-driven experience. This analysis examines the critical trends and disruptive forces that define the immediate and long-term trajectory of digital commerce. The study identifies three foundational pillars driving future growth: Hyper-Personalization via Generative AI, Spatial Commerce (AR/VR Integration), and Sustainable Supply Chain Resilience. Future E-commerce will be characterized by the …

  Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 20–26 Read article →