1 publication

• Published Subscription Review Article 2 Jul 2024

  The Impact of Internet Accessibility and Infrastructure on Rural Online Shopping Behavior

  By Ajay Kumar, Harshdev Verma

  Abstract: This study examines the crucial connection between rural consumers‘ online buying habits and internet availability and infrastructure in those places. The study finds that increased access to the internet has a beneficial impact on rural areas’ adoption of e-commerce. In these areas, trust and security concerns were found to be important determinants of online shopping behavior, in addition to demographic differences. The findings highlight the significance of overcoming internet-related difficulties …

  Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 22–28 Read article →