Gaurav Singh
- Affiliation
- ESG Department, Jindal Stainless Limited
- Department
- Assistant Manager
- Location
- India
Abstract: Swachhata (cleanliness) is not merely a hygiene practice but a foundational driver of public health, environmental resilience, and sustainable development. Recognizing its multidimensional importance, this research critically examines the “Swachhata Hi Seva” campaign as a transformative, community-led movement that elevates cleanliness from an individual responsibility to a collective civic duty and social commitment. The study highlights how the campaign mobilizes diverse community groups, institutions, and local governance structures to actively …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 4, Issue 1, 2026 · pp. 9–15 Read article