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    Measuring Factors that Influence the Success of App based Mobile Commerce

    Abstract: The usage of smart phone significantly increased from 2007 onwards after Google and Apple has launched their respective Android and iOS Mobile Operating System. With advancement in the network technology, internet connection speed, slash in the mobile phone connection operator tariff, location based service, user friendly multitouch interface, large screen size multi giga bytes of RAM and storage, and much more the usage of smart phone has been reached to …

    Published in E-Commerce for Future & Trends · Vol. 6, Issue 1, 2019 · pp. 1–6 Read article

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