1 publication

• Published Subscription Review Article 12 Aug 2026

  The Impact of AI-Driven Decision-Making on Consumer Behavior and Sustainable Consumption Patterns in Modern Management

  By Adarsh Pathak, Deepti Pandey

  Abstract: The accelerating integration of Artificial Intelligence (AI) into business management systems has fundamentally transformed the dynamics of consumer decision-making and organizational marketing strategies. This paper investigates the multidimensional impact of AI-driven technologies, including predictive analytics, recommendation engines, chatbots, natural language processing, and machine learning algorithms, on consumer behavior and sustainable consumption patterns within contemporary management frameworks. Drawing upon a comprehensive synthesis of empirical studies, theoretical literature, and bibliometric analyses, the …

  Published in Journal of Production Research & Management · Vol. 16, Issue 2, 2026 · pp. 12–19 Read article →