1 publication

• Published Subscription Original Research 12 Jul 2024

  Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry

  By Aniket Tyagi, Monis Faiz

  Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …

  Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article →