1 publication

• Published Subscription 20 Sep 2018

  Russian e-commerce: feel the difference

  By Andrey Baykov

  Abstract: Question, how can a foreign company break into the Russian market and create prosperity.A growing number of foreign companies that are opening online businesses in Russia are forecasting labor costs and producing business plans based on the tried and tested techniques used in their own respective markets of their own countries. The issue most do not identify though, is that the world of Russian e-Commerce has its own peculiarities and …

  Published in E-Commerce for Future & Trends · Vol. 5, Issue 2, 2018 · pp. 13–16 Read article →