1 publication

• Published Subscription Review Article 19 Mar 2025

  Data Mining for E-Commerce and Social Media: Insights and Future Research Directions

  By Uvaish Akhter, Arunesh Pratap Sing, Ajay Kumar Yadav

  Abstract: The fast expansion of e-commerce and social media has heralded a new era of data-rich settings, with enormous quantities of user interactions, preferences, and transactions generated on a daily basis. Data mining has developed as a critical strategy for leveraging big datasets, allowing businesses to gain concrete knowledge and drive decision-making. Data mining in e-commerce improves operational efficiency and user pleasure by allowing for personalized recommendations, consumer segmentation, fraud detection, …

  Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 14–23 Read article →