1 publication

• Published Subscription Review Article 7 Oct 2024

  A Study on Behavioral Economic Analysis Among Gen Z in Navi Mumbai: Reference to UPI

  By N. Mahesh, Abhijeet Salunkhe, Nidhi Maurya

  Abstract: India is well on its way to becoming a cashless nation with the launch of the Unified Payment Interface (UPI). The new payment system enables your smartphone to function as a virtual debit card. UPI-based payment apps have notably influenced consumer behavior, especially among the tech-savvy Generation Z (Gen Z), as the digital landscape continues to evolve. In Navi Mumbai, UPI was designed to offer users efficiency, widespread accessibility, transparency, …

  Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 33–47 Read article →