1 publication

• Published Subscription Review Article 31 Jan 2025

  A Value-Belief-Attitude Model of Local Food Consumption

  By Aaditri Jain, Nidhi Sharma

  Abstract: The paper explores the Value-Belief-Attitude (VBA) model of local food consumption, investigating how cultural, social, and economic factors influence attitudes toward local food. Key considerations include the importance of regional cuisines, support for local farmers, and the health benefits of fresh, locally sourced produce. The paper also delves into the concept of “locavorism” as a consumer ideology centered around the trustworthiness and benefits of local foods. Additionally, it examines long-term …

  Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 1, 2025 · pp. 11–18 Read article →